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المراجع

(١) الإعلان

  • Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore and New York: Pearson Prentice Hall, 2004.
  • Berger, Warren. Advertising Today. London: Phaidon, 2001.
  • Bernstein, David, Beau Fraser, and Bill Schwab. Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture. New York: Hyperion, 2008.
  • Fallon, Pat, and Fred Senn. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Boston: Harvard Business Press, 2006.
  • Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. 3rd ed. London: Copy Workshop, 2001.
  • Goodrum, Charles, and Helen Dalrymple. Advertising in America. New York: Abrams, 1990.
  • Higgins, Denis. The Art of Writing Advertising: Conversations with Masters of the Craft. New York: McGraw-Hill, 2003.
  • Hopkins, Claude. Scientific Advertising. London: Waking Lion Press, 2008.
  • Lois, George. $ellebrity: My Angling and Tangling with Famous People. London and New York: Phaidon, 2003.
  • ───. George Lois: On His Creation of the Big Idea. New York: Assouline, 2008.
  • Lucas, Gavin, and Michael Dorrian. Guerrilla Advertising: Unconventional Brand Communication. London: Laurence King Publishers, 2006.
  • McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
  • Ogilvy, David. Confessions of an Advertising Man. London: Southbank Publishing, 2004.
  • ───. Ogilvy on Advertising. New York: Vintage, 1985.
  • Pincas, Stéphane, and Marc Loiseau. History of Advertising. Translated by Liz Attawell, Kim Sanderson, and Kelly Pennhaligon. Cologne and London: Taschen, 2008.
  • Ries, Al, and Jack Trout. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! New York: HarperBusiness, 1994.
  • Robbs, Brett, and Deborah Morrison. Idea Industry: How to Crack the Advertising Career Code. New York: One Club Publishing, 2008.
  • Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.
  • Vonk, Nancy, and Janet Kestin. Pick Me: Breaking into Advertising and Staying There. Hoboken, N.J.: John Wiley & Sons, 2005.
  • Wallas, Graham. The Art of Thought. London: Jonathan Cape, 1926.
  • Young, James W. A Technique for Producing Ideas. New York: McGraw Hill, 2003; Chicago: Advertising Publications, 1944.

(٢) صنع العلامة التجارية

  • Gobe, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. New York: Allworth Press, 2001.
  • Landa, Robin. Designing Brand Experiences. Clifton Park, N.Y.: Cengage Learning, 2006.
  • Neumeier, Marty. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. Berkeley, Calif.: Peachpit Press, 2003.
  • Roberts, Kevin. Lovemarks: The Future Beyond Brands. New York: PowerHouse Books, 2004.
  • ───. The Lovemarks Effect: Winning in the Consumer Revolution. New York: PowerHouse Books, 2006.
  • Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2009.

(٣) مبادئ التركيب والتصميم

  • Arnheim, Rudolf. Art and Visual Perception: A Psychology of the Creative Eye. Berkeley: University of California Press, 2004.
  • Dondis, Donis A. A Primer of Visual Literacy. Cambridge, Masso: MIT Press, 1973.
  • Hofmann, Armin. Graphic Design Manual: Principles and Practice. Sulgen, Switzerland: A. Niggli, 1965.
  • Kandinsky, Wassily. Point, Line, and Plane. 2nd ed. New York: Museum of Non-Objective Painting, 1947.
  • Kepes, Gyorgy. Language of Vision. Chicago: Paul Theobald, 1961.
  • Landa, Robin. Graphic Design Solutions. 4th ed. Boston: Wadsworth, 2010.
  • Landa, Robin, Rose Gonnella, and Steven Brower. 2D: Visual Basics for Designers. Boston: Cengage Learning, 2008.
  • Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design. Gloucester, Mass.: Rockport Publishers, 2003.
  • Wong, Wucius. Principles of Form and Design. New York: Van Nostrand Reinhold, 1993.

(٤) التاريخ

  • Drucker, Johanna, and Emily McVarish. Graphic Design History: A Critical Guide. Englewood Cliffs, N.J.: Prentice Hall, 2008.
  • Eskilson, Stephen J. Graphic Design: A New History. New Haven, Conn.: Yale University Press, 2007.
  • Fiell, Charlotte, and Peter Fiell. Graphic Design for the 21st Century. Cologne, Germany: Taschen, 2005.
  • “Graphic Design and Advertising Timeline.” Communication Arts 41, 1 (1999): 80–95.
  • Heller, Steven, and Seymour Chwast. Graphic Style: From Victorian to Digital. New York: Harry N. Abrams, 2001.
  • ───. Illustration: A Visual History. New York: Abrams, 2008.
  • Heller, Steven, and Elinor Pettit. Graphic Design Timeline. New York: Allworth Press, 2000.
  • Heller, Steven, and Mirko Ilic. Icons of Graphic Design. 2nd ed. London: Thames & Hudson, 2008.
  • Hollis, Richard. Graphic Design: A Concise History. London: Thames & Hudson Ltd, 2001.
  • ───. Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965. New Haven, Conn.: Yale University Press, 2006.
  • Johnson, J. Stewart. The Modern American Poster. New York: The National Museum of Modern Art, Kyoto, and The Museum of Modern Art, New York, 1983.
  • Livingston, Alan, and Isabella Livingston. Graphic Design and Designers. New York: Thames & Hudson, Inc., 1992.
  • McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
  • Meggs, Philip B. Meggs’ History of Graphic Design. 4th ed. Hoboken, N.J.: John Wiley & Sons, 2005.
  • Müller-Brockmann, Josef, and Shizuko Müller-Brockmann. History of the Poster. London and New York: Phaidon, 2004.
  • Poynor, Rick. No More Rules: Graphic Design and Postmodernism. New Haven, Conn.: Yale University Press, 2003.
  • Weill, Alain. Graphic Design: A History. New York: Harry N. Abrams, 2004.

(٥) النظرية

  • Arnheim, Rudolf. Visual Thinking. Berkeley: University of California Press, 2004.
  • Bentham, Jeremy. Bentham’s Theory of Fictions. Edited by C. K. Ogden. London: K. Paul, Trench, Trubner & Co., 1932.
  • Gombrich, E. H. Art and Illusion. Princeton, N.J.: Princeton University Press, 2000.
  • Kelly, George. The Psychology of Personal Constructs. New York: Norton, 1955.
  • Kubler, George. The Shape of Time: Remarks on the History of Things. Rev. ed. New Haven, Conn.: Yale University Press, 2008.
  • Ortega y Gasset, José. Dehumanization of Art and Other Essays on Art, Culture and Literature. Princeton, N.J.: Princeton University Press, 1968.
  • Panofsky, Erwin. Meaning in the Visual Arts. Chicago: University of Chicago Press, 1983.
  • Wolfflin, Heinrich. Principles of Art History. New York: Dover Publications, 1950.

(٦) الطباعة

  • Burke, Christopher. Active Literature: Jan Tschichold and New Typography. London: Hyphen Press, 2008.
  • Carter, Rob. American Typography Today. New York: Van Nostrand Reinhold, 1989.
  • Carter, Rob, Ben Day, and Philip B. Meggs. Typographic Design: Form and Communication. 3rd ed. New York: John Wiley & Sons, 2002.
  • Craig, James. Basic Typography: A Design Manual. New York: Watson-Guptill Publications, 1990.
  • ───. Designing with Type. New York: Watson-Guptill Publications, 1992.
  • Dodd, Robin. From Gutenberg to OpenType: An Illustrated History of Type from the Earliest Letterforms to the Latest Digital Fonts. Dublin: Hartley and Marks Publishers, 2006.
  • Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. New York: Princeton Architectural Press, 2004.
  • Meggs, Philip B. Type and Image: The Language of Graphic Design. New York: Van Nostrand Reinhold, 1989.
  • Müller, Lars. Helvetica: Homage to a Typeface. Baden, Switzerland: Lars Müller, 2002.
  • Perry, Michael. Hand Job: A Catalog of Type. New York: Princeton Architectural Press, 2007.
  • Ruder, Emil. Typography. New York: Hastings House, 1981 [1967].
  • Rüegg, Ruedi. Basic Typography: Design with Letters. New York: Van Nostrand Reinhold, 1989.
  • Solomon, Martin. The Art of Typography: An Introduction to Typo.Icon.Ography. New York: Watson-Guptill, 1986.
  • Spencer, Herbert. Pioneers of Modern Typography. Rev. ed. Cambridge, Mass.: MIT Press, 2004.
  • Spencer, Herbert, ed. The Liberated Page: An Anthology of Major Typographic Experiments of This Century as Recorded in Typographica Magazine. London: Lund Humphries, 1987.
  • Spiekermann, Erik, and E. M. Ginger. Stop Stealing Sheep and Find Out How Type Works. 2nd ed. Berkeley, Calif.: Adobe Press, 2002.
  • Tschichold, Jan. The New Typography: A Handbook for Modern Designers. Translated by Ruari McLean. Berkeley: University of California Press, 1995.
  • Weingart, Wolfgang. My Way to Typography. Baden, Switzerland: Lars Müller, 2000.
  • Zapf, Hermann. Hermann Zapf and His Design Philosophy. Chicago: Society of Typographic Arts, 1987.

(٧) التصور المرئي

  • Berger, John. Ways of Seeing. New York: Penguin, 1990.
  • Chen Design Associates. Fingerprint: The Art of Using Hand-Made Elements in Graphic Design. Cincinnati, Ohio: HOW Design Books, 2006.
  • Gonnella, Rose, and Christopher Navetta. Comp It Up. Clifton Park, N.Y.: Delmar Cengage Learning, 2010.
  • Landa, Robin, and Rose Gonnella. Visual Workout: A Creativity Workbook. Clifton Park, N.Y.: Delmar Cengage Learning, 2004.

(٨) مُنوَّعات

  • Gladwell, Malcolm. The Tipping Point. New York: Back Bay Books, 2007.
  • ───. What the Dog Saw: and Other Adventures. New York: Little, Brown and Company, 2009.
  • Goffman, Erving. Frame Analysis: An Essay on the Organization of Experience. Cambridge, Mass.: Harvard University Press, 1974.
  • Miller, Geoffrey F. Spent: Sex, Evolution, and Consumer Behavior. New York: Viking, 2009.
  • Ropaille, Clotaire. The Culture Code: An Ingenious Way to Understand Why People around the World Live and Buy as They Do. New York: Broadway Books, 2007.
  • Smoke, Trudy, and Alan Robbins, eds. The World of the Image: A Longman Topics Reader. New York: Pearson Longman, 2006.
  • Tharp, Twyla, and Mark Reiter. The Creative Habit: Learn It and Use It for Life. New York: Simon & Schuster, 2006.
  • Vaihinger, Hans. The Philosophy of “As If,” a System of the Theoretical, Practical and Religious Fictions of Mankind. Translated by C. K. Ogden. London: K. Paul, Trench, Trubner & Co., Ltd.; New York: Harcourt, Brace & Company, Inc., 1924.
  • Woodbridge, Homer E. Essentials of English Composition. New York: Harcourt, Brace and Howe, 1920.

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