قائمة المراجع | التسويق: مقدمة قصيرة جدًّا

(١) طبيعة التسويق

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(٢) أبحاث التسويق

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(٣) التجزئة والاستهداف والمَوضعة ودور التمييز بالعلامة التجارية

Aaker, D. (1996) Building Strong Brands, New York: Free Press.
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(٤) سلوك المستهلِك والمشتري وعرض القيمة المقترَحة

Anderson, J. C., Narus, J. A., and Van Rossum, W. (2006) Customer value propositions in business markets, Harvard Business Review, May: 90–9.
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(٥) العروض الترويجية (الاتصالات التسويقية) ووسائل التواصل الاجتماعي

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(٦) السعر والمكان (إدارة القنوات)

Anderson, J. C., Wouters, M., and Van Rossum, W. (2010) Why the highest price isn’t the best price, Sloan Management Review 51(2): 69–76.
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(٧) المنتَج، وابتكار منتَج جديد، وتسويق الخدمة

Allen, B. J., Dholakia, U. M., and Basuroy, S. (2016) The economic benefits to retailers from customer participation in proprietary web panels, Journal of Retailing 92(2): 147–61.
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(٨) طبيعة التسويق المتغيِّرة

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