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(1-1) Pears’ soap advert (Photo by Hulton Archive/Getty
Images).
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(1-2) Customers’ needs, wants, and demands.
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(1-3) Expanded marketing mix.
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(3-1) Criteria for a viable segment.
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(3-2) Positioning in relation to segmentation and
targeting.
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(4-1) The buying decision-making process.
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(4-2) Influences on purchasing behaviours.
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(4-3) Influencers of buying decisions.
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(4-4) Mailchimp value proposition (©
Mailchimp®).
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(5-1) Key promotional mix tools.
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(5-2) The communication process.
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(5-3) Cadbury Gorilla advert (Image Courtesy of The
Advertising Archives).
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(5-4) Consumer and B2B promotions.
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(6-1) Megabus advertising (Justin Kase zsixz/Alamy Stock
Photo).
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(6-2) Methods of distribution.
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(6-3) An example of multi-channel
distribution.
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(7-1) Constituents of a product.
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(7-2) The BCC matrix or Boston box.
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(7-3) The product lifecycle.
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(7-4) Marmite line extensions (Peanut butter: Lenscap/Alamy
Stock Photo; Marmite: Tim Gainey/Alamy Stock Photo).
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(7-5) The goods vs services continuum.
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(8-1) Key elements and marketing outcomes of
AI.
